CANDICE..-..SNOW

1 Subculture
Dadaism - Punk

2 Totems
Snow White - Bambi


3 Symbols
Acorns - Lambs - Apples

4 Colour
Dark Blues - Majenta - Browns - Blacks - Indigo - Greens

5 Hisorical style
Pop Art

6 Age Group
16+

7 Gender
Female + Male

8 Season
Winter - Autumn

9 Geographical Distribution
Canada - New Zealand - Australia - America - Greenland - Japan

10 Social, Political or Environmental awareness
'Environmental awareness'
- Recyled Scarfs recycled out of plastic
- Humorous/Serious Prints of messeges about environmental issues

11 Define the products in the range
Goggles - Jackets - Boots - Gloves

12 Types of Fabrics
Wool - Faux Fur & Leather - Cottons

13 Name/s of your brand

- Terrain - FrOze - Snuw - Floating Flake - White As Snow

Those were my top 5 out of about twenty (some seemed rediculously off subject :P ),

But after much consideration, I am happy the the title-

'White As Snow' :)

<3

Betty ---- Surf

1 Subculture
Beijing opera, surf, trance

2 Totems
Seahorse, beijing opera face

3 Symbols
Seahorse, beijing opera face, spots, lines,circles

4 Colour
Orange, yellow, blue, black, red

5 Hisorical style
Postmodernism

6 Age Group
kids and adult

7 Gender
Female

8 Season
Summer

9 GeographicalDistribution
Beach town

10 Social, Political or Environmental awarness
Energe waste

11 Define the products in the range
Swimwear, beach dressing

12 Types of Fabrics
Blends, woven, metallic, textured, spandex, polyester

13 Name of your brand
12.13, Bz, SEAhorse, COOLme, Trance, I MO, Breeze....(still thinking)

14 Themes to explore in fabric fashion range
Abstract retro

Snow - Veronica

Subculture:

• Winter Sports
• Urban
• Youth

Totems:

• Polar Bear
• Wolves / snow dogs
• Trees

Symbols:

• White Mountains
• Snow flake

Colours:

• Cool blue
• Baby pink
• Cream
• Silver
• Black

Historical Style:

• Nordic Style
• Modern

Age Group:

• Young Adult +
  

Gender:

• Female
  

Season:

• Winter

Geographical Distribution:

• Base of mountains
• Small village

Products:

• Hats
• Glasses
• Gloves
• All snow gear
• Snow equipment
• Boots

Types of Fabrics:

* Knitted
* Nylon and polyester microfibers
* Waterproof
* Fleece

Name for brand:

• Mountain Blue
• Ski Free
• Marked Slopes
• Ski Breeze
• Ski in Style
• Fresh
• Get Cool
• Avalanche

Themes in fabric fashion range:

• Nordic Patterns

Surf Wear (Kelly)

1. What subculture/s does your label appeal to.

• Surfing
• Mod (a subculture that originated in London, England in the late 1950s.)

2. What totems are important to intended market?

• Water, plant, daisy and fleur-de-lis

3. What symbols will occur as motifs on fabric designs?

• Water drops, waves, leaves
• Mod bulls-eye symbol
• Adinkra symbols (which represent concepts are found everywhere in Ghana, West Africa; they are used to communicate evocative messages that represent parts of their life or those around them.)

4. What will be the colours of this seasons range?




5. What historical styles will you as a designer reference and use in your fabric prints and motifs?

• 1950’s retro
• 1930’s (later Art Deco)
  
  

6. What age group are you targeting with your fabrics and styles?

• 30-50 y.o.

7. What gender are you targeting with your fabrics and styles?

• Females

8. What season?

• Spring/Summer

9. Geographical Distribution? Name 1-4

• Australia
• New Zealand
• USA
• Canada

10. Social, Political or Environmental awareness? If so what issues rattles you the most.

• Environmental (eco-friendly fabrics)
• Supporting women’s groups in other countries

11. Define the products in the range.

• Swimsuits, t-shirts, shorts, dresses, skirts
  
  

12. Types of fabrics?

Eco-friendly materials including recycled fabrics, hemp plus organic cotton and linen (that is grown, processed, and produced without using pesticides and other toxic chemicals.) A hint of spandex for swimwear to give it stretch.


13. Name of your brand?

Brainstorming words:

• ocean, wave, surf, surfer
• green, eco, tree, enviro, earth
• live, love, project, connect
  
  

• eco surf project
• eco surf matter
• eco surf life
• eco surf connection
• eco friendly apparel
• invoke eco surf
  
  

14. Themes to explore in fabric fashion range?

• Retro graphics, symmetric patterns, floral, surf.

skateboards by Nari Brown

1.Subculture?
Skate/surf - Dogtown, , street skating, retro style
2. Totems?
Tikitiki Totem (represents nature), 1970 shape skateboards, Nature.(strong theme)
3. Symbols?
Surf4Life logo. Tribal symbols of the Samoan people.
4. Colours
black, blue, red, green, woodGrain, cool and warm
5. Historical style
1970's. Dogtown - Santa Monica - Venice Beach, Z-boys, 70's.
6. Age Group?
All skaters
7. Gender?
mostly male.
8. Season?
Summer
9. Geographical Distribution?
Santa Monica, Brisbane city, Mermaid Beach, Los Angeles, east coast OZ.
10. Social, Pollitical or Environmental awareness ?
-Environmental - Sustainable and healthy living to benefit both nature and human’s.
- & political. –fuck the ploice!
11. Define the products in the range.
Clothes - vintage, designer
Skateboards – old school boards only.
Surf wear – only clothes and apparel. NO SURFBOARDS.
12. Types of fabrics?
synthetics, blends,textured, COTTON
13. Name of your brand?
Brown Brothers Sk8 Boards.
14. Themes to explore in fabric fashion range?
Images, prints, textures,
15. Anything else you need to state?
Nope.
I will have a fully wooden and polished floor with funky abstract designs for my walls and a single colour for the ceiling.
I will incorporate a strong theme of nature into every aspect of this project I can.

Quake Skateboards - Sam

1.Subculture?
Skate - Dogtown, Vintage skating, street, invention of skating, 1970's.
Punk theme from 1970's-1980's.

2. Totems?
Anarchy logo, 1970 shape skateboards, earthquakes, skate brands

3. Symbols?
Nautical star, anarchy logo.

4. Colours
black, purple, fluro greens and blues and white.

5. Historical style
1970's. Dogtown - Santa Monica - Venice Beach, Z-boys, 70's Punk.

6. Age Group?
15-25

7. Gender?
Both? mostly male.

8. Season?
Summer

9. Geographical Distribution?
Santa Monica, Brisbane city, Mermaid Beach, Los Angeles

10. Social, Pollitical or Environmental awareness ?
Political - Skaters against the system. Not believing everything the media tells us.

11. Define the products in the range.

Clothes - vintage, designer
Skateboards - Vintage, 1970's style boards
Hats, bags and shoes.

12. Types of fabrics?
synthetics, blends,textured

13. Name of your brand?
Quake, Hurricane, Tornado, Avalanche, Dizastur, SMD, Evoluzion, Wasted youth, Raw power, Year Zero,

14. themes to explore in fabric fashion range?

Images, prints, textures,

15. Anything else you need to state?
Nope

=]

Cilla: Omajafi Skate Shop

1.Subculture?
What subculture/s does your label appeal to. Urban and Punk

2. Totems?
what totems are important to intended market?

Dragonfly

fleur-de-lis

Tiare maori
Owl

3. Symbols?

What symbols will occur as motifs on fabric designs? Name 2-3

Dragonfly

Butterfly

fleur-de-lis

Tiare maori

4. Colours
What will be the colours of this seasons range?

1. Orange

2. Fushia

3. Lemon

4. Lime

5. Navy

5. Historical style
What historical style will you as a designer reference and use in your fabric prints and motifs? Art Deco and Rococo

6. Age Group?
what age group are you targeting with your fabrics and styles?

16-25

7. Gender?
what gender are you targeting with your fabrics and styles?

Female

8. Season?
Autumn

9. Geographical Distribution?
Australia

New Zealand

Canada

USA

10. Social, Pollitical or Environmental awareness ?
If so what issues rattles you the most. List 3 (optional)

11. Define the products in the range.
T-Shirts

Hats

Jeans

Dresses

12. Types of fabrics?
e.g. natural, synthetics, blends, woven, knitted, metallic, textured, jacquard, lace etc

Cotton

Denim

Linen

Canvas

13. Name of your brand?
Potential names

1. Sk8eR Girl

2. Skirteey

3. Wahini

4. Allic

5. Mabecks

6. Tipani

7. Cilzy

8. Pink

9. Spunk

10. Skurban

11. Zealoz

12. OzZe

13. Rimbeka

14. Omajafi

15. Jafioma

14. themes to explore in fabric fashion range?
Retro graphics

Florals

Subculture
Bohemian, Surf culture
Totems
dragonfly, rose, lotus
Symbols
feather, flowers, etc
Colours
blue, green, yellow, pink, orange etc (summer/spring colours)
Historical style
art nouveau, 1950’s, Japanese edo period
Age Group
16-30
Gender
Female
Season
summer/spring
Geographical Distribution
any where its hot and with water nearby :)
Define the products in the range.
bikinis, one-pieces, sandals, peasants blouses and skirts, maxi-dresses, caftans, sarongs, jewelry, etc (beach/ swimwear)
Types of fabrics
cotton, silk, naturals, Lycra, nylon
Name of your brand
Celine
La boheme
Koi
taikai
bleu

1. I don't intend to create a label in which appeals to an specific subculture. I aim to create a label that enables individuals to create there own unique sense of style with a range of swimwear inspired from the 50's retro era and other vintage styles.
2. Totems undecided.
3. Flowers, city prints, sailor jerry, patterns of the worlds fav cities eg paris, 50's era, croucher, old school longboard, beach umbrellas etc.
4. Red, navy, white, black, purple and gold.
5. 1950's- film fun magazine, vintage florals, don's day, labels such as whitesands and jcrew,
6. Age range from 16-25+
7. Female
8. Summer and spring
9. Australian beach towns such as Byron Bay, America - California, The Neverlands- Amsterdam
10. Mostly environmental, create an eco-friendly label.
11. Swimwear- 2 piece bikinis, full piece, full piece with ruffled skirts, peggy sue retro, hipster ruffle bloomers etc
12. Crocheted, synthetics, textured….
13. Shipwrecked
Long time no sea
Sandstorm
Girl over board
Seapoppies
White Suede
Pearl White
14. City prints, vintage floral, retro colours, bold colours, maps

arrghh

sharks, giant squid, old clippers, davy jones locker, mermaids, old style tattoo, scrimshaw and all the different knives and swords could be interesting to research