Quake Skateboards - Sam

1.Subculture?
Skate - Dogtown, Vintage skating, street, invention of skating, 1970's.
Punk theme from 1970's-1980's.

2. Totems?
Anarchy logo, 1970 shape skateboards, earthquakes, skate brands

3. Symbols?
Nautical star, anarchy logo.

4. Colours
black, purple, fluro greens and blues and white.

5. Historical style
1970's. Dogtown - Santa Monica - Venice Beach, Z-boys, 70's Punk.

6. Age Group?
15-25

7. Gender?
Both? mostly male.

8. Season?
Summer

9. Geographical Distribution?
Santa Monica, Brisbane city, Mermaid Beach, Los Angeles

10. Social, Pollitical or Environmental awareness ?
Political - Skaters against the system. Not believing everything the media tells us.

11. Define the products in the range.

Clothes - vintage, designer
Skateboards - Vintage, 1970's style boards
Hats, bags and shoes.

12. Types of fabrics?
synthetics, blends,textured

13. Name of your brand?
Quake, Hurricane, Tornado, Avalanche, Dizastur, SMD, Evoluzion, Wasted youth, Raw power, Year Zero,

14. themes to explore in fabric fashion range?

Images, prints, textures,

15. Anything else you need to state?
Nope

=]

Cilla: Omajafi Skate Shop

1.Subculture?
What subculture/s does your label appeal to. Urban and Punk

2. Totems?
what totems are important to intended market?

Dragonfly

fleur-de-lis

Tiare maori
Owl

3. Symbols?

What symbols will occur as motifs on fabric designs? Name 2-3

Dragonfly

Butterfly

fleur-de-lis

Tiare maori

4. Colours
What will be the colours of this seasons range?

1. Orange

2. Fushia

3. Lemon

4. Lime

5. Navy

5. Historical style
What historical style will you as a designer reference and use in your fabric prints and motifs? Art Deco and Rococo

6. Age Group?
what age group are you targeting with your fabrics and styles?

16-25

7. Gender?
what gender are you targeting with your fabrics and styles?

Female

8. Season?
Autumn

9. Geographical Distribution?
Australia

New Zealand

Canada

USA

10. Social, Pollitical or Environmental awareness ?
If so what issues rattles you the most. List 3 (optional)

11. Define the products in the range.
T-Shirts

Hats

Jeans

Dresses

12. Types of fabrics?
e.g. natural, synthetics, blends, woven, knitted, metallic, textured, jacquard, lace etc

Cotton

Denim

Linen

Canvas

13. Name of your brand?
Potential names

1. Sk8eR Girl

2. Skirteey

3. Wahini

4. Allic

5. Mabecks

6. Tipani

7. Cilzy

8. Pink

9. Spunk

10. Skurban

11. Zealoz

12. OzZe

13. Rimbeka

14. Omajafi

15. Jafioma

14. themes to explore in fabric fashion range?
Retro graphics

Florals

Subculture
Bohemian, Surf culture
Totems
dragonfly, rose, lotus
Symbols
feather, flowers, etc
Colours
blue, green, yellow, pink, orange etc (summer/spring colours)
Historical style
art nouveau, 1950’s, Japanese edo period
Age Group
16-30
Gender
Female
Season
summer/spring
Geographical Distribution
any where its hot and with water nearby :)
Define the products in the range.
bikinis, one-pieces, sandals, peasants blouses and skirts, maxi-dresses, caftans, sarongs, jewelry, etc (beach/ swimwear)
Types of fabrics
cotton, silk, naturals, Lycra, nylon
Name of your brand
Celine
La boheme
Koi
taikai
bleu

1. I don't intend to create a label in which appeals to an specific subculture. I aim to create a label that enables individuals to create there own unique sense of style with a range of swimwear inspired from the 50's retro era and other vintage styles.
2. Totems undecided.
3. Flowers, city prints, sailor jerry, patterns of the worlds fav cities eg paris, 50's era, croucher, old school longboard, beach umbrellas etc.
4. Red, navy, white, black, purple and gold.
5. 1950's- film fun magazine, vintage florals, don's day, labels such as whitesands and jcrew,
6. Age range from 16-25+
7. Female
8. Summer and spring
9. Australian beach towns such as Byron Bay, America - California, The Neverlands- Amsterdam
10. Mostly environmental, create an eco-friendly label.
11. Swimwear- 2 piece bikinis, full piece, full piece with ruffled skirts, peggy sue retro, hipster ruffle bloomers etc
12. Crocheted, synthetics, textured….
13. Shipwrecked
Long time no sea
Sandstorm
Girl over board
Seapoppies
White Suede
Pearl White
14. City prints, vintage floral, retro colours, bold colours, maps

arrghh

sharks, giant squid, old clippers, davy jones locker, mermaids, old style tattoo, scrimshaw and all the different knives and swords could be interesting to research

Subcultures-
Two subcultures I would like to combine are surf culture and pirate culture, as both center around the sea. Distinctive features of surf culture are usually laid back attitudes and everything connected to the surfing sport. Distinctive features in pirate culture are sailing, plundering, pillaging and everything in between.

Totems-
The surfboard is a main totem for the surfing culture as it is generally seen as the hobby of the culture.
The fencing sword and the wheel of a pirate ship are two totems relating to pirate culture. The two are almost always the main materials in a pirate ship.

Symbols-
The skull and crossbones are the most recognised symbol for pirates. They are many symbols for surfing culture, but waves are an important part and are seen as a symbol.

Colours-
The colours used will be black, white, brown, red and blue.

Historical Style-
The surfing culture style will be of the 70s to 80s period where it was becoming well know, I will use that period. Pirateting in the colonial days was very big, so that style would be wise to use.

Age Group-
Between the ages of 10 to 18.

Gender-
Mainly male but with a few female clothing.

Season-
Summer.

Geographical Distribution-
Mainly along the coastlines of countries, Surfers Paradies etc.

Products in Range-
Shirts, Shorts.

Name of Brand-
Seven Seas, Long board, Crows Nest, Short Sword, Mast, Giga Wave, Tital, Riptide.

What's happening in Term4.

In term 4 you will be designing a range of fabrics and fashions for a surf, skate or snow brand in the wearable design class . In the spatial design class you will be designing the interior of the retail outlet for your brand. please make a post of around 200 words with 5 images describing your target market and the style you wish to project. 

Consider the following

1.Subculture?
What subculture/s does your label appeal to. Name 1-2 (for something different consider Hybrids of two subcultures.)

a social group within a national culture that has distinctive patterns of behaviour and beliefs. e.g Punk, Ballroom Dancing, Skating, Psychobilly, Trance, Burlesque, Grid Iron, Ping Pong, Fruits, Surfing, etc

2. Totems?
what totems are important to intended market? Name 1-3

An emblem consisting of an object such as an animal or plant; serves as a symbol of a family clan. e.g. snake, dragonfly, griffin, scorpion, shamrock, rose, fleur-de-lis, lotus, peyote, saffron, thistle, cedar, sycamore, yew, coral, cowrie, scallop, scarabs, doves, frogs, centaur etc

3. Symbols?
What symbols will occur as motifs on fabric designs? Name 2-3

An arbituary signs (written or printed) that has an acquired a conventional significance e.g arrow, cross, star, wheel, elements, dragons eye, swastika, anchor, trident, feather, key, shoe, web, mermaid etc

4.  Colours
What will be the colours of this seasons range? Name 5

significant palette list and swatch 5

5.  Historical style
What historical style will you as a designer reference and use in your fabric prints and motifs?  Name 1-2
what influence e.g. Byzantine, Soviet, Maori, Pop, Egyptian, Celtic, art nouveau, 1950’s, Art Deco, Japanese edo period, Post Modernism, Bauhaus, Rococo , Renaissance, Contemporary Asian, 

6.  Age Group?
what age group are you targeting with your fabrics and styles? Name 1

7. Gender?
what gender are you targeting with your fabrics and styles? Name 1

8. Season?
what season ?Name 1

9. Geographical Distribution?
Name 1-4

10. Social, Pollitical or Environmental awareness ?
If so what issues rattles you the most. List 3 (optional)

11. Define the products in the range.

please list

12. Types of fabrics?
e.g. natural, synthetics, blends, woven, knitted, metallic, textured, jacquard, lace  etc

13. Name of your brand?
list 15 potential names

14. themes to explore in fabric fashion range?

eg. weather maps, retro surf graphics, florals, cars, etc.

15. Anything else you need to state?