Subcultures-
Two subcultures I would like to combine are surf culture and pirate culture, as both center around the sea. Distinctive features of surf culture are usually laid back attitudes and everything connected to the surfing sport. Distinctive features in pirate culture are sailing, plundering, pillaging and everything in between.

Totems-
The surfboard is a main totem for the surfing culture as it is generally seen as the hobby of the culture.
The fencing sword and the wheel of a pirate ship are two totems relating to pirate culture. The two are almost always the main materials in a pirate ship.

Symbols-
The skull and crossbones are the most recognised symbol for pirates. They are many symbols for surfing culture, but waves are an important part and are seen as a symbol.

Colours-
The colours used will be black, white, brown, red and blue.

Historical Style-
The surfing culture style will be of the 70s to 80s period where it was becoming well know, I will use that period. Pirateting in the colonial days was very big, so that style would be wise to use.

Age Group-
Between the ages of 10 to 18.

Gender-
Mainly male but with a few female clothing.

Season-
Summer.

Geographical Distribution-
Mainly along the coastlines of countries, Surfers Paradies etc.

Products in Range-
Shirts, Shorts.

Name of Brand-
Seven Seas, Long board, Crows Nest, Short Sword, Mast, Giga Wave, Tital, Riptide.

What's happening in Term4.

In term 4 you will be designing a range of fabrics and fashions for a surf, skate or snow brand in the wearable design class . In the spatial design class you will be designing the interior of the retail outlet for your brand. please make a post of around 200 words with 5 images describing your target market and the style you wish to project. 

Consider the following

1.Subculture?
What subculture/s does your label appeal to. Name 1-2 (for something different consider Hybrids of two subcultures.)

a social group within a national culture that has distinctive patterns of behaviour and beliefs. e.g Punk, Ballroom Dancing, Skating, Psychobilly, Trance, Burlesque, Grid Iron, Ping Pong, Fruits, Surfing, etc

2. Totems?
what totems are important to intended market? Name 1-3

An emblem consisting of an object such as an animal or plant; serves as a symbol of a family clan. e.g. snake, dragonfly, griffin, scorpion, shamrock, rose, fleur-de-lis, lotus, peyote, saffron, thistle, cedar, sycamore, yew, coral, cowrie, scallop, scarabs, doves, frogs, centaur etc

3. Symbols?
What symbols will occur as motifs on fabric designs? Name 2-3

An arbituary signs (written or printed) that has an acquired a conventional significance e.g arrow, cross, star, wheel, elements, dragons eye, swastika, anchor, trident, feather, key, shoe, web, mermaid etc

4.  Colours
What will be the colours of this seasons range? Name 5

significant palette list and swatch 5

5.  Historical style
What historical style will you as a designer reference and use in your fabric prints and motifs?  Name 1-2
what influence e.g. Byzantine, Soviet, Maori, Pop, Egyptian, Celtic, art nouveau, 1950’s, Art Deco, Japanese edo period, Post Modernism, Bauhaus, Rococo , Renaissance, Contemporary Asian, 

6.  Age Group?
what age group are you targeting with your fabrics and styles? Name 1

7. Gender?
what gender are you targeting with your fabrics and styles? Name 1

8. Season?
what season ?Name 1

9. Geographical Distribution?
Name 1-4

10. Social, Pollitical or Environmental awareness ?
If so what issues rattles you the most. List 3 (optional)

11. Define the products in the range.

please list

12. Types of fabrics?
e.g. natural, synthetics, blends, woven, knitted, metallic, textured, jacquard, lace  etc

13. Name of your brand?
list 15 potential names

14. themes to explore in fabric fashion range?

eg. weather maps, retro surf graphics, florals, cars, etc.

15. Anything else you need to state?