Saturday, October 16, 2010

Snow - Veronica

Subculture:

  • Winter Sports
  • Urban
  • Youth

Totems:

  • Polar Bear
  • Wolves / snow dogs
  • Trees

Symbols:


  • White Mountains
  • Snow flake

Colours:

  • Cool blue
  • Baby pink
  • Cream
  • Silver
  • Black

Historical Style:

  • Nordic Style
  • Modern

Age Group:

  • Young Adult +

Gender:

  • Female

Season:

  • Winter

Geographical Distribution:

  • Base of mountains
  • Small village

Products:

  • Hats
  • Glasses
  • Gloves
  • All snow gear
  • Snow equipment
  • Boots

Types of Fabrics:

* Knitted
* Nylon and polyester microfibers
* Waterproof
* Fleece

Name for brand:

  • Mountain Blue
  • Ski Free
  • Marked Slopes
  • Ski Breeze
  • Ski in Style
  • Fresh
  • Get Cool
  • Avalanche

Themes in fabric fashion range:

  • Nordic Patterns

1 comment:

  1. nordic patterns, trees and snowflakes will be fun to work with. i like avalanche and fresh as names. it would probably easier if you limited your market to female rather than both genders and all ages

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