Sunday, October 10, 2010

Cilla: Omajafi Skate Shop



1.Subculture?
What subculture/s does your label appeal to. Urban and Punk

2. Totems?
what totems are important to intended market?
Dragonfly
fleur-de-lis
Tiare maori
Owl


3. Symbols?
What symbols will occur as motifs on fabric designs? Name 2-3
Dragonfly
Butterfly
fleur-de-lis
Tiare maori

4. Colours
What will be the colours of this seasons range?
1. Orange
2. Fushia
3. Lemon
4. Lime
5. Navy

5. Historical style
What historical style will you as a designer reference and use in your fabric prints and motifs? Art Deco and Rococo



6. Age Group?
what age group are you targeting with your fabrics and styles?
16-25

7. Gender?
what gender are you targeting with your fabrics and styles?
Female

8. Season?
Autumn

9. Geographical Distribution?
Australia
New Zealand
Canada
USA

10. Social, Pollitical or Environmental awareness ?
If so what issues rattles you the most. List 3 (optional)

11. Define the products in the range.
T-Shirts
Hats
Jeans
Dresses



12. Types of fabrics?
e.g. natural, synthetics, blends, woven, knitted, metallic, textured, jacquard, lace etc
Cotton
Denim
Linen
Canvas

13. Name of your brand?
Potential names
1. Sk8eR Girl
2. Skirteey
3. Wahini
4. Allic
5. Mabecks
6. Tipani
7. Cilzy
8. Pink
9. Spunk
10. Skurban
11. Zealoz
12. OzZe
13. Rimbeka
14. Omajafi
15. Jafioma

14. themes to explore in fabric fashion range?
Retro graphics
Florals

2 comments:

  1. some great sources/ references for inspiration and pattern. great names, i like zealoz and tipani would like to know the meaning of some others.

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  2. Hi Stacy, Sorry to hear that you've broken your elbow, hope you are healing well. OK. Well Tipani is the cook island word for Frangipani, i think it would be more suited to a swimwear line. Allic is my name spelt backwards, Omajafi and Jafioma are my nieces and nephews names. I have settled on Omajafi I like the look of it

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